Google Pixel 6: Fall 2021 Launch

The launch of Pixel 6 was a big moment for Google in 2021 since it was the first 'all Google hardware'. We worked closely with their team to concept and produce the virtual launch event. We centered everything around the Google Store in Chelsea, NYC and brought a ton of visuals, story telling, new tech, and announcements to life while highlighting its new Tensor processor. We showed off how the machine learning prowess of its chip would be able to help with tasks like voice recognition, making photos less blurry (and even automatically erasing unwanted people and objects from the background), real-time captions and translation, and demonstrating Google's Real Tone tech which accurately depicts people of color's skintones (vs washing them out in the past).

Project Roles
Creative Director
Art Direction, Commercial, Conceptual, Creative Direction
Branded Content, Corporate Events
Project Industries
Google Pixel 6: Fall 2021 Launch