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A Cool Minivan? Yeah!

The Toyota Sienna needed a new communication strategy. With sales declining rapidly for much-preferred SUVs, the convenient minivan, well... it was a tough sale, and more so, under COVID lockdown. With a completely new body design and added AWD capabilities, the Toyota Sienna was closer to an SUV in steroids than a “soccer-mom” mobile. Now, the Sienna was not only convenient but also stylish; it was capable of putting minivans on the radar of the US consumers once again. The Toyota Sienna clearly became the minivan for non minivan people, or at least, that was the task at hand. #VanLife

Project Roles
Copywriter, Creative Director
Company
Toyota
Skills
Copywriting, Creative Direction, Post-Production, Wrangling - Celebrities, Wrangling - Creatives
Media
Campaigns, Comics, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Events
Project Industries
Automotive
A Cool Minivan? Yeah!
Collaborators