Okay
Here to be Más Loud!

This campaign is an ode to our target and how, with their actions, they are shaping the world around them. The expression of their identity and the mix of cultures brings to life that unapologetic side of the Hispanic culture that is resonating in the mainstream. From the song “Despacito” to the movie “The Shape of Water,” Hispanics are leaving their mark everywhere they go. And they like it!

Project Roles
Copywriter, Creative Director
Company
Toyota
Skills
Copywriting, Creative Direction, Creative Research, Creative Strategy, Graffiti, Post-Production
Media
Advertising, Apparel, Augmented Reality, Billboards, Branded Content, Campaigns, Case Study Videos, Commercials - Broadcast, Commercials - Radio, Commercials - Video
Project Industries
Advertising, Automotive, Fashion
Here to be Más Loud!
Collaborators