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The Corolla Hatchback is back after 20 years!

I was involved in every aspect of the project, from ideation to the final post-production. I wrote the broadcast as well as the online videos, and created the first-ever AR experience for the automotive category. I was also responsible for creating the first video game inside an ad placement.

Project Roles
Copywriter, Creative Director
Company
Toyota
Skills
Copywriting, Creative Direction, Creative Strategy, Post-Production, Wrangling - Celebrities, Wrangling - Creatives
Media
Augmented Reality, Case Study Videos, Commercials - Broadcast, Commercials - Video, Games - Mobile, Music Videos
Project Industries
Advertising, Automotive
The Corolla Hatchback is back after 20 years!
Collaborators