Okay
Started as a Social Video. Ended as a GLOBAL Campaign!

The "Game of Feelings" campaign started as a social media video. This production then became the official TV spot for the US General and Hispanic markets, as well as the LATAM market. This campaign replaced all Coca-Cola communications for this initiative. 18+ different videos were developed to represent the participating countries in Copa America in 2016. The spot ran on major networks such as ESPN, BeIN Sports, Fox Sports, and Univision. It was also displayed in Times Square and is now the official worldwide campaign for all soccer-related initiatives of the brand in 2016.

Project Roles
Copywriter, Creative Director, Strategist
Company
Y&R
Skills
Copywriting, Creative Direction, Creative Strategy, Language: English, Language: Spanish, Post-Production
Media
Advertising, Commercials - Broadcast, Commercials - Video, Music Videos, Social Media Content, Social Media Copy
Project Industries
Beverage, Packaged Goods
Started as a Social Video. Ended as a GLOBAL Campaign!
Collaborators