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KITCHENAID Mini Moments
KitchenAid wanted to attract Millennials to the brand by reinterpreting their flagship product – the mixer. To do it we’d launch the first ever global campaign rooted in genuine influencer content. Six countries and countless impressions later stretch sales goals were surpassed by more than 30%.
- Project Roles
- Creative Director, Executive Producer, Marketer, Strategist, Writer
- Company
- KitchenAid
- Skills
- Brand Management, Copywriting, Film, Marketing Strategy, Media Strategy, Post-Production, Producing, Social, Still Life Photography, Content Strategy, Creative Strategy, Brand Strategy, Consulting, Finishing, Videography, Art Direction, Creative Direction
- Media
- Advertising, Campaigns, Social Media Content, Branded Content, Commercials - Video, Key Art, Photography, Billboards
- Project Industries
- Lifestyle
