USAA Life Insurance :30 spot and integrate campaign

In a first ever for this product, USAA pulled out the stops for a full funnel campaign to drive awareness and leads for USAA’s Life Insurance line of business. As the Associate Creative Director I had the tremendous opportunity to lead the creative development for this campaign that spanned Broadcast, OLV, OLR, Social, Display, Email Marketing and Direct Mail. Our two-day shoot integrated 16×9, 9×16, 1×1 and still photography together to cover needs across all channels and round out the brand library at the same time. The final product was a unified integrate campaign that the client was very happy with.