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Following
To launch State Farm's new volunteering hub, we created an online film about one man's desire to turn caring into doing. Short-form broadcast versions also aired. The content was an overnight sensation and drove millions of searches on the State Farm site.
- Project Roles
- Copywriter, Creative Director
- Company
- State Farm
- Skills
- Content Writing, Copywriting, Creative Direction, Digital, Filmmaking, Social
- Media
- Brand Films
- Project Industries
- Advertising, Finance, Non-Profit
