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To launch State Farm's new volunteering hub, we created an online film about one man's desire to turn caring into doing. Short-form broadcast versions also aired. The content was an overnight sensation and drove millions of searches on the State Farm site.

Project Roles
Copywriter, Creative Director
Company
State Farm
Skills
Content Writing, Copywriting, Creative Direction, Digital, Filmmaking, Social
Media
Brand Films
Project Industries
Advertising, Finance, Non-Profit
Following