AKQA•Impact

AKQA Group it's one of the biggest groups on the planet of design and communication agencies. Among its many areas, exists AKQA Impact, a division dedicated to projects based on social impact and diversity for the internal team, partners, and brands, where they invest in initiatives and projects that have a social impact on society. In 2021, I was invited to explore and create some visuals for the symbol and some scenes to represent the areas inside Impact (Projects, People, and Technology) and the main symbol, which the concept ended up being an intersection of two ripples: a graphic visualization of the impact that AKQA programs have.