Lioness

The Launch:
Launched at Google Harbor during Cannes 2019 (a festival notorious for lacking female representation), we brought a virtual support system to women, through a pride of Lionesses in AR. These lionesses represented real women in the industry— that surround you, and give you advice when you need it. We interviewed 40 women spanning across country, agency and tenure, to capture honest, diverse and empowering perspectives that women could access instantly (and in a place they needed it most).
After Cannes:
We partnered with the Unstereotype Alliance (a sector of UN Women) to make the app available globally, and become a networking and education tool that UN Women still use today.