It's All Coming Back to Instagram Now

For three years, Instagram had been quietly building a new shopping destination within their app. But the problem was that most people thought they were already ‘shopping’ on Instagram by purchasing from a brand’s targeted ad in their feeds. Instagram Shopping as an in-app checkout experience is something entirely new: a marriage of commerce and culture, where real-time trends inform shoppable products. In a modern reinterpretation of Céline Dion’s iconic 1996 “It’s All Coming Back to Me Now” music video, Céline celebrates all the 90s and 00s trends that have come back into style – which she can now find and buy courtesy of Instagram Shopping.

Project Roles
Mother New York
Conceptual, Copywriting
Advertising, Brand Films, Music Videos
Project Industries
It's All Coming Back to Instagram Now