Amy Santee, UX Career Coach

What do you get when you mix an Anthropologist turned UX Researcher turned Business Coach hell-bent on upending the status quo?

A spectacular maximalist experience serving as a metaphor for navigating the weird in one’s career.

Amy needed a brand that depended on randomness in order to serve the type of feeling and experience she delivers for her clients. That resulted in not only an interchangeable logo and icon set, but oodles of layering in imagery across the widest amount of styles, language that was friendly and bold, and a website that felt more like an interactive world than your typical coach’s experience.

Navigating a space that’s both playful and grounded in a solid point of view, I was able to craft something that allows her to exude who she is without ever opening her mouth.

Something this bold creates an effortless boundary that defines your market immediately. It’s not for everyone, but when it works- it works.