Tasty Truths

Milk has been providing humans with essential nutrients for thousands of years. The product hasn’t changed – it’s as simple and pure as it ever was. So there isn’t any new “news” about milk to communicate. But to compete against an ever-growing number of plant-based alternatives, we still needed to remind people about the benefits of milk. We set out to create a series of fun, snackable videos for Instagram, Facebook and digital placements, in Spanish and English. We decided to use a hand made Claymation approach for its charming and timeless feel, and created a range of lovable characters who could help us communicate the timeless qualities of milk.