Future Makers

After a year of such hardship, discourse and upheaval, AT&T wanted to offer a powerful acknowledgment of Blacks shaping the future now.
Our idea sprung from the insight that far too many Blacks are honored after they are gone. We must celebrate those who are making history today, by following their dreams and shaping the future for the betterment of others. We created video content for social and broadcast, multiple social events and activations, regional retail, a Black Future Maker contest, and a microsite where visitors could canonize themselves, generating their own living portrait to share via social. With the help of LeBron James and Grammy nominated musical artist Chief Wakil, we paid tribute to everyday Future Makers, honoring the common man and woman, by giving them their flowers, now.