Comedians in Cars Getting Lavazza

The greatest comedian of our time haS a show about the greatest celebs in the world, driving the greatest automobiles ever made and drinking coffee. The only thing that was missing was the greatest coffee on earth. Being the coffee and car nerd that I am, I proposed a partnership with Jerry Seinfeld and Comedians and Cars to the top brass at Lavazza. They were just crazy enough to let me pursue it. We reached out to Jerry's people, wrote some scripts funny enough to get Jerry Seinfeld’s attention, and the rest is history... and the first co-branded show in Netflix history.

The collaboration sparked a three year sponsorship with Comedians in Cars Getting Coffee. During this period, we got Lavazza Coffee into the hands and mouths of every single celebrity guest from Ellen Degeneres, to Eddie Murphy, to Kate McKinnon. A value difficult to assign a dollar figure to without being accompanied by the unmistakable bells of a slot machine.