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The Sims Brand Book

Helped lead the overall project, did all of the copywriting, and reminisced about the days where I would use ‘rosebud’ to buy anything I wanted when I played the Sims as a kid.

Project Roles
Copywriter, Creative Director
Company
Character
Skills
Brand Strategy, Conceptual, Copywriting
Media
Brand Identity
Project Industries
Gaming
The Sims Brand Book