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CADBURY GENEROSITY BAR
We created the Generosity Bar, a new version of our iconic Dairy Milk Bar only without the milk. Each time you buy it, the missing milk is donated to those who need it the most: the 4 million malnourished kids in the Philippines.
- Project Roles
- Copywriter
- Company
- Ogilvy
- Skills
- Conceptual, Copywriting, Experiential, Product Development
- Media
- Branded Content, Campaigns, Commercials - Video, Events, Social Media Content
- Project Industries
- Advertising
