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Display Systems

Company DISPLAY SYSTEMS helps retail to organise an in-store environment, creates an effective shopping experience & offers non-standard advertising solutions. ––––– DISPLAY SYSTEMS is the leader in its’ field. The company is known for a professional attitude, attention to detail, smooth & efficient processes. However, the former logo and visual identity, which were created over two decades ago, didn’t reflect this reality. ––––– We were invited to upgrade the company’s image & create a new visual ID, reflecting the present business operating model & values. ––––– The new branding system, involving recurring rounded shapes & systematic lines, was created. These precise forms serve as a visual metaphor of the company’s values & operations. ––––– Rounded shapes, apparent in the logotype & visuals, communicate a smooth and well-organised workflow. While the use of systematic lines for layout girds reflects a systematic approach & attention to detail. It also represents the word “systems”, which is present in the company’s name. ––––– DELIVERABLES: BRANDING SYSTEM / LOGOTYPE / COPYWRITING

Project Roles
Art Director, Copywriter, Creative Director, Designer
Company
Display Systems
Skills
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Copywriting, Creative Direction
Media
Brand Guidelines, Brand Identity, Branding, Corporate Slogans, Logos, Social Media Copy
Project Industries
B2B
Display Systems
Display Systems
Display Systems
Display Systems
Display Systems
Display Systems
Display Systems
Display Systems
Display Systems
Display Systems
Display Systems