😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Masha Product Designer / UI Designer / Content Strategist
Steve Madden 2021 Global Campaigns
Global campaign digital design guidelines. Digital and web design, content creation, asset management and delivery.
This campaign explores an individuals paradise, a new one at home during quarantine. The concept came together with digital backgrounds, lo-fi photography and selfie-esque angles. For the first time customers are welcomed to shop an entire head-to-toe fashion look curated by Steve Madden.
Creative Director: Matthew Ellenberger
Design Director: Michelle Arrowood
In House Photographer: Matt Hawkes
Styling: Lauren Rosenfeld & Cara Eisel
Branding & Design: Anni Peters
Digital Design: Masha Vainblat
Producer: Luke Perron
- Project Roles
- Content Strategist, Designer
- Company
- Steve Madden
- Skills
- Adobe InDesign, Art Direction, Brand Strategy, Content Management, Content Strategy, Creative Strategy, Design, Digital, E-Commerce, Figma, Sketch
- Media
- Brand Guidelines, Branded Content, Editorial Designs
- Project Industries
- Advertising, Fashion, International, Lifestyle, Media, Retail, Technology
