Steve Madden Shop The Look

UI/UX design strategy, dev management, and packaged delivery.

Shop The Look Concept: Expand customer brand product knowledge while delivering curated head-to-toe looks based on the latest fashion trends. Maintaining idea of all desired interactivity within a thumbs reach, further exploring the strength of a bottom nav as a digital design trend.

Starting with updating the typography system which translated to CTAs and other digital components, the navigation gets a refresh in UI and design with additional mobile friendly ideas. Templated systems are introduced for more control of digital responsive content.