😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Masha Product Designer / UI Designer / Content Strategist
Steve Madden Digital Rebrand 2021
Digital art direction, front-end UI/UX design, development management, and delivery.
Presenting the first branded digital guidelines update since early 2000s. As web becomes more sophisticated, I challenged our team to keep up the conversation in a youthful way. Beyond just the product with our digital story telling and user experience. Introducing design systems and component libraries to help scale our business globally.
Starting with updating the typography system translating to CTAs and other digital components. Navigation gets a refresh in UI and design with additional mobile friendly ideas. Templated systems become introduced for more control of digital responsive content.
- Project Roles
- Designer, Product Designer, UI Designer
- Company
- Steve Madden
- Skills
- Adobe InDesign, Brand Strategy, Content Management, Creative Strategy, Design, Digital Tech, E-Commerce, Figma, Sketch
- Media
- Brand Guidelines, Brand Identity, Branded Content, Branding, E-commerce Platforms, Editorial Designs, Presentations, Product Designs, UI Design, Websites
- Project Industries
- Advertising, Fashion, International, Lifestyle, Technology
