😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
-
- Masha Product Designer / UI Designer / Content Strategist
Steve Madden PDP Redesign 2021
Front-end UI/UX design, project management, and packaged delivery.
PDP redesign that began with STL designs but implementing the SM 2021 Digital Rebranding fonts and guidelines. Worked closely with our remote development team to build out responsive components for the first time. This allowed internal teams to take more ownership of their internal roles.
The journey started with redesigning the search collection page UI/UX. Providing a guidelines the merchandising team could use to customize the user experience.
- Project Roles
- Designer, Product Designer, UI Designer
- Company
- Steve Madden
- Skills
- Adobe InDesign, Conceptual, Content Strategy, Creative Strategy, Design, Digital, E-Commerce, Experience Design, Figma, Information Architecture, Sketch
- Media
- Brand Guidelines, Brand Identity, Branding, Desktop Apps, E-commerce Platforms, Editorial Designs, Mobile Apps, Presentations, Product Designs, UI Design, User Flows, Web Apps
- Project Industries
- Advertising, Fashion, International, Lifestyle, Retail, Technology
