FOOT LOCKER AUDIO TOURS
Foot Locker wanted to drive more store traffic. So, we tapped into the passion sneakerheads have for shoes, and turned over 300 Foot Locker stores into sneaker museums—complete with its own audio tour. Using a mobile device, sneakerheads can walk around the store and hear stories behind their favorite kicks as told by popular bloggers, NBA athletes and legendary shoe designers.
- Project Roles
- Art Director, Creative Director
- BBDO New York
- Adobe Illustrator, Adobe Photoshop, Art Direction
- Interactive Installations, Social Media Content
- Project Industries