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FOOT LOCKER AUDIO TOURS

Foot Locker wanted to drive more store traffic. So, we tapped into the passion sneakerheads have for shoes, and turned over 300 Foot Locker stores into sneaker museums—complete with its own audio tour. Using a mobile device, sneakerheads can walk around the store and hear stories behind their favorite kicks as told by popular bloggers, NBA athletes and legendary shoe designers.

Project Roles
Art Director, Creative Director
Company
BBDO New York
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction
Media
Interactive Installations, Social Media Content
Project Industries
Advertising
FOOT LOCKER AUDIO TOURS
FOOT LOCKER AUDIO TOURS