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Move With Hart

Kevin Hart — the blockbuster comedian and movie star — teamed up with Nike to run the iconic Hood To Coast relay race — 198 miles from Mt. Hood to the Oregon Coast. To make the announcement, we flipped one of the world’s most boring conventions — the press conference — on its head to give Kevin an unexpected platform to do what he does best: make it awkward. The result was the most buzzed-about Hood To Coast in the race’s history.

Project Roles
Copywriter, Creative Director
Company
R/GA
Skills
Copywriting, Creative Direction
Media
Branded Content
Move With Hart