Okay
4-way Observation

This Allstate spot helped introduce a new safe-driving app called Drivewise, which helped customers save money on their premiums. By putting Mr. Haysbert in the middle of an intersection talking about the benefits of safe driving, we got a lot of people to become aware and engage in the app.

Project Roles
Creative Director
Company
Allstate
Skills
Creative Direction
Media
Commercials - Broadcast
Project Industries
Advertising