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Super Bowl spot

Although, I wasn't the sole creative on this project, I was asked, because of my filmmaking and storytelling skills, to direct the spot. What makes this spot so unique, besides the once in a lifetime message, is that the idea came into the office the Monday before the Super Bowl. Needless to say, not much sleep was had that week.

Project Roles
Creative Director, Director
Company
Frito Lay
Skills
Creative Direction, Filmmaking, Storyboarding
Media
Commercials - Broadcast
Project Industries
Advertising
Super Bowl spot