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Michelob Father's Day

We all know that Instagram gets flooded with photos of dads on Father’s Day, even if they will never see them. Using this insight, we encouraged users to post for the love, not the likes by tagging #ULTRAdad. We then turned these sweet Instagram messages into printed cards for dads across the country, bringing Michelob’s tagline “It’s only worth it if you can enjoy it” to life.

Project Roles
Art Director, Designer
Company
247 Laundry Service
Skills
Art Direction, Design
Media
Commercials - Video, Social Media Content
Project Industries
Advertising, Beer
Michelob Father's Day
Michelob Father's Day
Michelob Father's Day
Michelob Father's Day
Michelob Father's Day
Michelob Father's Day
Michelob Father's Day