Tesla - The life of a single charge
This project is a study into how Tesla can better present the experience of owning a Model S. The site takes users through the life a single electric charge and presents each feature throughout that timeline as it would be relevant in real life. The focus is then on user-centric content rather than the sales-centric messaging that is found on many sites in the automotive industry.
- Project Roles
- Art Director, Designer
- Art Direction, Design, Interaction, Interactive
- Web Apps, Websites
- Project Industries
- Automotive, Technology