Nike Studio:NYC Microsite

In collaboration with Something Special Studios, we built an interactive web experience to serve as the digital hub for their NYC brand activations. As in-person experiences were halted due to the pandemic, Studio:NYC was the online destination for interaction and exploration through workshops, games, shareable assets, artist collaborations, and forum conversations.

I was responsible for building the front-end (React/Next.js), configuring Craft CMS and Discourse forum, and setting up the APIs for the headless microsite.

The web experience features a unique browsing journey as users move their way through a 3D tunnel. Each section of the tunnel represents an interactive page that the user could explore.

The content features reoccurring event programming highlighting cultural aspects of the NYC community as produced through the lens of Nike.