Krylon 127 Yard Sale Website

The campaign was the first use of the Pinterest buyable pins functionality to host the first ever Pinterest yard sale. The site needed to give users the ability to follow Amy and her team through the different stages of the sale — from the teaser to the conclusion the site would be responsible for tracking the van, providing up to date coundowns and social media content, and acting as a showcase for the collected items that would go up for sale. Following the sale the site serves as a log of events as well as a hub for how-to videos.