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Two Day Music Concert and Food Festival

This special event, in it's third year, was designed to attract an hip, upscale audience of both music fans and foodies. The venue boasted three stages showcasing major musical talent (as well as emerging acts), along with a wide variety of "tastes" offered by notable chefs representing the entire West Coast and all complemented by curated art installations throughout the outdoor venue. My responsibility was to attract, negotiate, design, and implement all Corporate Sponsor strategies covering pre-event, on-site, and post event activities. High profile brands participation included automotive, cellular, beer, high end retail grocery, wine/spirits, and travel/tourism to mention a few.

Project Roles
Event Producer, Marketer, Strategist
Skills
Brand Management, Brand Strategy, Celebrity, Entertainment, Event Management, Exhibition Design, Marketing Strategy, Media Strategy, Music, Naming, Radio, Signage, Social, Wrangling - Celebrities
Media
Advertising, Art, Billboards, Brand Identity, Branding, Campaigns, Commercials - Broadcast, Commercials - Radio, Corporate Events, Events, Music, Naming, Parties, Pitch Decks, Presentations, Social Media Content, Themed Environments, Websites
Project Industries
Automotive, B2B, Beer, Beverage, Entertainment, Lifestyle, Music, Packaged Goods, Restaurant, Retail, Travel/Tourism
Two Day Music Concert and Food Festival
Two Day Music Concert and Food Festival