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National Holiday Season Special Event Series

In over 30 markets nationwide, for three weeks, I was instrumental in the negotiation, design, and implementation of the project for both the Event Producers and the Corporate Sponsor partners impacting approximately 1.7 million on-site attendees. Through my leadership, win-win partnerships were created whereby Event Producers benefited with increased hard dollar investments, promotional support, and increased attendance. Conversely, the Corporate Sponsors received high profile positive brand awareness directed to highly targeted captive audiences and increased product sales that was tied directly to their involvement in the project.

Project Roles
Event Producer, Marketer, Project Manager, Strategist
Skills
Brand Management, Brand Strategy, Celebrity, Consulting, Entertainment, Event Management, Experiential, Marketing Strategy, Signage, Wrangling - Celebrities
Media
Advertising, Events, Pitch Decks, Presentations, Social Media Content, Television, Themed Environments, Websites
Project Industries
Advertising, Automotive, B2B, Beverage, Entertainment, Packaged Goods, Retail
National Holiday Season Special Event Series