Okay
Sounds from Home

Two notes. That’s all it took to place Puerto Rico’s national beer among the ranks of beer giants in the U.S. market. To launch Medalla Light in U.S. markets, home to more than 5.6 million boricuas, we created motion sensored POP devices to reproduce the unequivocal singing of the Coquí.

Project Roles
Copywriter, Editor (Copy)
Company
DDB Puerto Rico
Skills
Copywriting, Creative Strategy
Media
Commercials - Video, Installations
Project Industries
Advertising, Beer