Viridian Brand Design

Originally named Wedgewood Gardens, the place always had a negative perception and bad history with the people of Red Deer, Alberta. The rebranding project’s main goal was to show the place has changed and help rebuild trust with an uplifted, positive brand image. The brand needed to show a welcoming aspect of community, closeness to nature and elegance. Inspired by the community aspect the brand is aiming for, the greenery all around the location, and the actual plan of the buildings, these elements came together to create the initial letter V of the name, and build the character of the brand.

Project Roles
Art Director, Designer
Brand Management, Brand Strategy, Design, Exhibition Graphics, Outdoor
Brand Guidelines, Brand Identity, Branding
Project Industries
Real Estate
Viridian Brand Design