Doritos Rainbows

A real product developed from scratch, Doritos Rainbows was the catalyst for a movement. The bags contained quotes submitted by the LGBT community and rainbow-colored chips inside. The bags were not to be sold but rather claimed with a demonstration of support—and a tweet with the hashtag #boldandbetter. I was copywriter and associate creative director, and helped develop the product, the packaging, the social media strategy around and the website.

Project Roles
Copywriter, Creative Director
Frito Lay
Copywriting, Creative Direction, Packaging Design, Product Development, Social Media Strategy
Events, Packaging, Social Media Content, Social Media Copy
Project Industries
Doritos Rainbows