Carol Cone on Purpose Report

For this freelance project, Carol Cone on Purpose wanted a report designed from scratch that stemmed from their comprehensive research on B2B. According to Carol Cone on Purpose, the report shows "how organizations are using purpose to define their reason for being, and why they are falling short in impact on the business and society."

Since Carol Cone on Purpose had no existing brand guidelines, I used elements from their website to build an identity. Extracting colors, typefaces, and visual details, I pulled together a clean report that gave breath to the numerous data-heavy charts, graphs, icons, and statistics.

I was careful to maintain a level of professionalism for the report, but still one that was warm and inviting, considering a large portion of Carol Cone's clients are from the non-profit sector.