Goldman Sachs - "#MakeSmallBig Holiday Market"

After a devastating 2020, we came up with the perfect gift for Goldman Sachs to give to small businesses for the holiday season: their social platforms, their marketing budgets, and their brilliant ad agency (read: us).

We paused all social activity for the holiday season and turned the GS IG feed into a virtual, shoppable small business main street.

Then, with a QR-coded 22-screen takeover of Brookfield Place in downtown Manhattan, we turned a big brand shopping mecca into a small business shopping center. The screens placed shoppable small business storefronts alongside the Guccis and Lululemons, giving holiday shoppers a great small alternative.