Goldman Sachs - "Dear Congress"

As a new Congress took session, Goldman Sachs wanted to get in their ears on behalf of small businesses' struggles, needs, and their potential to transform the economy.

So we developed a simple, clear message:
When we lose small, we lose big.

Then we laid out small businesses' needs in a way that lawmakers couldn’t ignore: with billboards along their commute to the Capitol, and 10,000 yard signs on their front lawn.

Project Roles
Copywriter, Creative Director
Company
Forsman & Bodenfors
Skills
Conceptual, Copywriting, Creative Direction
Media
Billboards, Campaigns, Installations
Goldman Sachs - "Dear Congress"
Goldman Sachs - "Dear Congress"
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