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Volcán Tequila Brand Launch
To launch Volcán De Mi Tierra, LVMH's first premium tequila, we traveled to Guadalajara to meet the founding Gallardo family and learn their story. From their blue agave fields in the shadow of the Tequila Volcano, to the fiery passion of the family themselves, our brand campaign “100% Heart” was inspired and born.
- Project Roles
- Copywriter, Creative Director
- Company
- Forsman & Bodenfors
- Skills
- Copywriting, Creative Direction, Editing
- Media
- Brand Films
- Project Industries
- Wine/Spirits
