Airbnb X Eddie Peng

In Mandarin Chinese, the colloquial phrase "够 (gòu) 朋友 (péng you)" is often used to express "Enough (of a) Friend" when a friend has gone beyond and more than enough. With a wordplay of similar sounding word, 朋 (péng) is substituted with Eddie's surname 彭 (péng), as the slogan of the campaign. A video was shot and produced in Shanghai as part of a brand awareness campaign for Airbnb.

Project Roles
Content Strategist, Editor (Brand/Content)
Company
BEAMY BRANDING & DESIGN AGENCY
Skills
Content Strategy, Conceptual
Media
Branded Content, Case Study Videos
Project Industries
Travel/Tourism
Airbnb X Eddie Peng
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