Adidas Brand Work

As a lifetime soccer fan, working with Adidas has always felt like a perk. Alongside Sockeye Creative, I've had the opportunity to work on:

*A spot starring Mo Salah, featuring Ramy Youssef's voiceover, with a heavy dose of game footage and social media content blended in. Part of Adidas' global Impossible is Nothing campaign, it's racked up over 45 million views, and counting...

* A profile on NHL star PK Subban that gives insight into the player on and off the ice.

* A mixed media hype piece for the new Adidas OZWEEGO shoe, with a strong 90s vibe.