Okay
The General — Cake & Arrow

I joined Cake & Arrow's product team, tasked with reconceiving The General's auto insurance quote experience in a manner that speaks to their non-standard customer base. The project's primary goals included improving user comprehension of quote flow questions, decreasing drop-off, and increasing conversion; all in a mobile-forward experience. A second track of work involved strategizing the content communication and design approach of the site's homepage to attract target customers and reflect The General’s values. Responsibilities and output included: • Competitive analysis • User research • Wireframing • UI design • Low- and high-fidelity interactive prototypes • Design system • Client presentations • Managing multiple designers

Project Roles
Product Designer, UI Designer, UX/IA Designer
Company
Cake & Arrow
Skills
Comparative Analysis, Conceptual, Content Strategy, Design, Design Strategy, Digital, Experience Design, Figma, Human-Centered Design, Interaction, Low / High Fidelity Prototyping, Mobile, ProtoPie, Usability Testing, User Research
Media
Interaction Designs, Product Designs, Products - Digital, Prototypes, UI Design, User Flows, UX Designs
Project Industries
Automotive, Lifestyle
The General — Cake & Arrow
The General — Cake & Arrow
The General — Cake & Arrow
The General — Cake & Arrow
The General — Cake & Arrow
The General — Cake & Arrow
The General — Cake & Arrow
The General — Cake & Arrow
The General — Cake & Arrow