Mercedes-AMG

We created a brand new look and feel for the Mercedes-AMG brand, transforming the theme page from a single landing page into a site experience where users can dive deeper to learn more about the AMG brand. Our main goal was to create an experience that car enthusiasts and casual users alike could engage and be immersed in the content, all while learning more about the intricate details of the AMG brand and its technology.

I led the creative efforts for this project from UI/UX design to art direction, while working closely with developers, asset vendors, data analysts, user experience designers and the clients to ensure a brand experience focused on both luxury and performance.

The entire site experience was built modularly and is reusable via AEM.