LIDL Organics Private Label Branding & Packaging

In collaboration with Elmwood (design agency). LIDL had contracted with Elmwood to roll out over 100 products in their line of 'Organic' private label grocery offerings. The pace and speed at which this needed to happen created a need for a design system for an entire team of designers to work with. You'll see some of the brand guidelines listed as well as the colors and fonts and illustration styles as well as my personal contributions regarding certain products in the line.