Hook Line and Savor - Brand Identity

Sustainably-sourced and allergy-friendly Seafood

There is a company that makes frozen fish products. You probably know who they are. The chances of them being able to get their product into Whole Foods was slim to none. So instead of trying to make an old brand do new tricks their approach was to create an entirely new brand that speaks to consumers of today. Those looking for interesting flavor profiles, that care about how seafood is sourced.

The design language communicates the freshness of the product, the simple ingredients and the amazing appetite appeal of the unique flavor profiles.