Goldies Brand Identity & Package Design

My former NYC roommate decided to launch Goldies after being disappointed with the non-alcoholic options available when he went out for the night with friends. He collaborated with a mixologist to craft his Cucumber Supertonic recipe and called me up when he needed a design for the can.

Moderation is definitely in. There is a growing movement to low- and no-alcohol drinks. Perhaps driven by changing drinking habits, or a growing focus on health, or young people’s hesitation to overdrink because of potential social media exposure, or even because of movements like ‘Dry January’.

For many years, bartenders were offering “mocktails” that were simply blends of different juices, but now with the ability to build off more classic cocktail recipes by replacing traditional spirits with their new non-alcoholic brethren, the options for tastier drinks are endless. And while there is some debate as to what to call these new drinks — mocktails, no-alcohol cocktails, N/A, Low-proof, spirit-free — the consensus is that the category has evolved to a new level.