Reese's Olympic Brand Guidelines

Early concept work for exploring how to cross promote Reese’s Lovers (limited edition flavor) and their sponsoring of the Tokyo 2020 Olympic Games. The end deliverable would be a brand guidelines tool kit for sharing with partner agencies to aid them in creating consistently branded POS, posters, athletic endorsements, social media content, etc. The concepts explored how motion is expressed graphically, what kind if theme to capture the Olympic spirit, how athletes would be portrayed, how to incorporate Reese's brand colors orange, brown and yellow.