Okanagan Spring Brewery - Redesign

Okanagan Beer wanted a redesign that evoked more of a indie, craft beer spirit. Smaller batches made for local customers vs. mass produced. A design that celebrated the lifestyle and activities of the Okanagan Valley near the Kalamalk and Okanagan Lakes. My design solution incorporates a highly crafted, mono-line illustration style that captures the unique spirit the region is known for that is highly own able and proprietary.