Converse - 3 Artists 1 Song

3 Artists 1 Song is probably Converse’s hardest hitting series. So when my partner and I got involved we knew we wanted to do something huge. We were tasked with concepting and shooting a music video to launch their spring line of colored Chucks. A–Trak, Mark Foster and Kimbra had all signed on to create the track but nothing had been composed yet. So, with only a gradient of pastel Chuck Taylors as inspiration, we came up with the idea of a colorful little hostage scenario where our artists were forced to wrestle their way out of captivity. The artists signed off on the video idea and while we started prepping the shoot, the artists started writing. An uptempo, dancey, Foster–The–Peopley track called Warrior was written, seemingly inspired by the melee we had dreamed up. We shot with the talented directing duo DANIELS on this one which was an absolute riot and the videos racked up tons of views, mentions, press and overall was a rousing success.