DAWN Network Brand Identity

The DAWN Network or Disability And Wellbeing Network is a space for promoting positivity and expression for ones with disabilities. The network allows people with physical and mental health limitations to talk about their daily issues, get support or help others cope.

When creating the brand the positivity of DAWN had to shine through. Listeners come to DAWN so the branding needed to be approachable, warm and inviting to encourage as many as possible to reach out to the network. The more people attracted by the brand the further DAWN can go in its mission to help ones suffering through disability. These factors were kept in mind throughout the design process.